
Average Subscribers: 33,785 | Average Open Rates: 30.09%
Average Clicks: 0.16% | Calls Booked: 441
Average Subscribers: 33,785 | Average Open Rates: 30.09% Average Clicks: 0.16% | Calls Booked: 441
Lewis came to us to take over writing his daily emails and help him with all his funnel needs.
His existing team had done a great job of engaging and segmenting the list.
However, they wanted to outsource to us to:
Reduce their email workload and time investment by 95%
Utilise our funnel creation work and expertise within the daily emailss
Lewis had a team of salespeople ready to convert leads to his high-ticket coaching program, so our primary goal was to get people booking calls.
During the year, we also created direct, lower-ticket, sales-page-style offers for him to introduce to the list and diversify his business's revenue streams.
We never take over an email list and make immediate strategic changes.
It needs to be a smooth process where people don’t even realise a shift in the writer has happened. Otherwise, this is highly damaging to the brand’s credibility.
Adopting the right voice, stylising, and structuring are imperative.
We also take time to understand behaviours and patterns through our own data analysis to plan for future changes.
For the first month, this was our approach with Lewis’ emails.
Once we had mastered the original email styling, we began adapting and tweaking the strategy in small ways.
We split-tested subject lines and CTA styles, as well as different lengths and styles of the email, the content we included within them, and their sending schedule.
We continued to study and adapt our approach to ensure we were dialled into the list’s preferences and habits.
However, we always tested new strategies to keep them engaged, avoid burnout, and appeal to different psychologies and buyer types.
July 2024




Total Revenue:
Revenue: £10,800

Subject line: A cat in a bath made £2,298 using our Home-Turf Advantage® model?
Shouty, huge egos, and standing in front of a private jet. 🙄
Let’s play “Spot the online business guru!”
It got me thinking…
I hope you don’t see these guys and think you have to be super confident, outspoken, and cocky to succeed online.
That’s simply not true.
At least, it’s not with my Home-Turf Advantage® Model.
Just ask Ventsislav…
He described himself as naturally shy and “about comfortable as a cat in a bath” with e-commerce in the early stages of his journey… 🐈⬛ 🛁
Yet he generated £2,298 in his first 2 sales!
That’s because he didn’t have to sell anything, talk to anyone, or be the face of his store.
All he did was implement my proven model, press go, and start to watch the sales roll in hands-free…

How epic is that?
And as well as not being confident, outspoken, or a huge personality…
You also don’t need any crazy tech or creative skills, a place to store products, or a fancy office somewhere.
Basically, all you need to succeed is:
A laptop, an internet connection, and a willingness to learn and implement our proven model!
If you’ve got that…
Then you’ve got everything you need to apply for our Masterclass and get your store launched like Ventsislav in as little as 6 weeks making sales:
Answer 4 Questions About Yourself To Get Started!
Lewis
Lewis was on our VIP package, which includes all funnel and email work, plus expert strategy from Andy and our senior team.
However, to simplify things, we’ll take the cost of our standalone Email Butler package: £1,996.65.
£1,966.65 x 12 months = £23,599.80
Total Gained: £184,724.40
Total Generated: £208,324.20
Total Paid: £23,599.80
(All Lewis had to do was review the emails & provide the information we needed!)

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